Treebo has once again hit a home-run by launching its latest offering for budget customers – Treebo Select. The first of its kind in the hospitality industry, Treebo Select will offer guests with an array of premium services and facilities falling within the price range of INR 2,500 – INR 5,000.
The Co-Founder’s Take
Remarking on the new premium budget offering, Sidharth Gupta, co-founder of Treebo Hotels, said, “Treebo Select is an extension of our product to offer the experience, hospitality, and services of a 4 star, adding to the overall travel experience. We already have 10 properties under the Select brand, some have been already launched and the rest will go live soon.”
According to Siddharth, the company aims to include about 40 properties (in top 20 Indian cities) in the premium segment by the end of 2018.
At the ‘Select’ Treebo properties, amenities such as embellished rooms, convenient access, 24×7 room service, guest laundry service, mini fridge etc. will be provided in addition to Treebo essentials such as air-conditioning, free Wifi, complimentary breakfast, television (with DTH/cable connection) and branded toiletries.
Siddharth was quick to add that the brand’s foray into the premium budget segment was the result of a successful pilot project that had lasted several months in key markets across the country.
The first to implement a quality guarantee across its inventory of 7000 Rooms, 300 Hotels, and 65 cities, Treebo Hotels was founded by Sidharth Gupta, Rahul Chaudhary, and Kadam Jeet Jain in June 2015. The company continues to scale greater heights by creating quality benchmarks for partners to take note of.