Treebo and Irrfan Khan: The ideal match!
Starring as the brand endorser in our all-new melodious jingle, Irrfan Khan leaves no doubt in the minds of budget travellers – Treebo is the way to go! Our first integrated 360-degree campaign with a TVC, print, digital and OOH advertisements has officially rolled out and is already receiving an overwhelming response.
In an email addressed to the entire Treebo Family, Irrfan says how proud he is to be associated with our brand, and how much fun he had shooting for the campaign. “I think it’s a great idea. I was very impressed to hear about what all you have achieved in a short time – 250 hotels in 50 cities in less than 2 years is incredible” he says.
Shubham Khurana, Director of Brand Marketing, explains why Irrfan is the perfect fit to represent our brand. “We are very excited about the campaign and our association with Irrfan Khan. Irrfan is a rare blend of talent and versatility and his personality mirrors Treebo’s brand persona.” he says.
Ashish Khazanchi, managing partner, at Enormous Brands has a few interesting insights about the paradigm of doubt surrounding budget stay. He talks about how ‘best value’ deals often end up compromising on the quality of service. “Treebo, being India’s best-rated hotel chain comes with the reassurance of being approved by fellow travellers. It reflects the brand’s commitment to quality and service at affordable prices, putting all doubts and dichotomy to rest” he says.
Mad Over Marketing is all praise for our new campaign. Irrfan Khan, the unique jingle theme, the core message and the quirky creative delivery are the highlights. Treebo being India’s top rated hotel chain, they talk about how our stance is bold and reassuring. “Their latest film has Irrfan with the Treebo staff, literally claiming that Treebo loves doubtful customers. The more skeptical, the better – bring it on! Only a top rated hotel chain can make that claim and urge suspicious people to try a Treebo.” they say.
So what are you waiting for? Get rid of your shaq, and book a Treebo for your next stay!